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Data-Cloud-Consultant Actual Test Pdf & Data-Cloud-Consultant Authorized Certification

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Salesforce Data-Cloud-Consultant Exam Syllabus Topics:

Topic
Details

Topic 1

Data Cloud Setup and Administration: This topic includes applying Data Cloud permissions, permission sets, org-wide settings. It describes and configures data stream types, and data bundles. Moreover, it discusses use cases for data spaces, creating data spaces, managing and administering Data Cloud using reports, dashboards, flows, packaging, data kits, diagnosing and exploring data using Data Explorer, Profile Explorer, and APIs.

Topic 2

Data Ingestion and Modeling: This topic covers the different transformation capabilities within Data Cloud. It includes describing processes and considerations for data ingestion from various sources, defining, mapping, and modeling data using best practices aligned with identity resolution. Lastly, it discusses using available tools to inspect and validate ingested and modeled data.

Topic 3

Act on Data: This topic defines activations and their basic use cases, using attributes and related attributes, identifying and analyzing timing dependencies affecting the Data Cloud lifecycle. Additionally it focuses on troubleshooting common problems with activations, and using data actions, including their requirements and intended use cases.

Topic 4

Data Cloud Overview: This topic covers Data Cloud's function, key terminology, business value, typical use cases, the Data Cloud lifecycle, dependencies, and principles of data ethics. These sub-topics provide an overview of Data Cloud's capabilities and applications.

Topic 5

Segmentation and Insights: This topic defines basic concepts of segmentation and use cases, identifies scenarios for analyzing segment membership, configuring, refining, and maintaining segments within Data Cloud, and differentiating between calculated and streaming insights.

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Salesforce Certified Data Cloud Consultant Sample Questions (Q18-Q23):

NEW QUESTION # 18
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.
What should NTO do to ensure the best email address is activated?

A. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
B. Include Contact Point Email object Is Active field as a match rule.
C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
D. Set the default reconciliation rule to Last Updated.

Answer: A

Explanation:
Explanation
NTO is using Fuzzy Name and Normalized Email as match rules to link together data from different sources into a unified individual profile. However, there might be cases where the same email address is available from more than one source, and NTO needs to decide which one to use for activation. For example, if Rachel has the same email address in Service Cloud and Marketing Cloud, but prefers to receive communications from NTO via Marketing Cloud, NTO needs to ensure that the email address from Marketing Cloud is activated. To do this, NTO can use the source priority order in activations, which allows them to rank the data sources in order of preference for activation. By placing Marketing Cloud higher than Service Cloud in the source priority order, NTO can make sure that the email address from Marketing Cloud is delivered to the activation target, such as an email campaign or a journey. This way, NTO can respect Rachel's preference and deliver a better customer experience. References: Configure Activations, Use Source Priority Order in Activations

NEW QUESTION # 19
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

A. Create a High Investment Balance calculated insight.
B. Create new segments using nested segments.
C. Package High Investment Balance Customers in a data kit.
D. Create new segments by cloning High Investment Balance Customers.

Answer: B

Explanation:
Nested segments are segments that include or exclude one or more existing segments. They allow the marketing team to reuse filters and maintain consistency in their data by using an existing segment to build a new one. For example, the marketing team can create a nested segment that includes High Investment Balance Customers and excludes customers who have opted out of email marketing. This way, they can leverage the foundational segment and apply additional criteria without duplicating the rules. The other options are not the best features to ensure consistency because:
* B. A calculated insight is a data object that performs calculations on data lake objects or CRM data and returns a result. It is not a segment and cannot be used for activation or personalization.
* C. A data kit is a bundle of packageable metadata that can be exported and imported across Data Cloud orgs. It is not a feature for creating segments, but rather for sharing components.
* D. Cloning a segment creates a copy of the segment with the same rules and filters. It does not allow the marketing team to add or remove criteria from the original segment, and it may create confusion and redundancy. References: Create a Nested Segment - Salesforce, Save Time with Nested Segments (Generally Available) - Salesforce, Calculated Insights - Salesforce, Create and Publish a Data Kit Unit | Salesforce Trailhead, Create a Segment in Data Cloud - Salesforce

NEW QUESTION # 20
A consultant is ingesting a list of employees from their human resources database that they want to segment on.
Which data stream category should the consultant choose when ingesting this data?

A. Other Data
B. Profile Data
C. Engagement Data
D. Contact Data

Answer: A

Explanation:
Categories of Data Streams:
* Profile Data: Customer profiles and demographic information.
* Contact Data: Contact points like email and phone numbers.
* Other Data: Miscellaneous data that doesn't fit into the other categories.
* Engagement Data: Interactions and behavioral data.

NEW QUESTION # 21
A consultant is preparing to implement Data Cloud.
Which ethic should the consultant adhere to regarding customer data?

A. Carefully consider asking for sensitive data such as age, gender, or ethnicity.
B. Collect and use all of the data to create more personalized experiences.
C. Map sensitive data to the same DMO for ease of deletion.
D. Allow senior leaders in the firm to access customer data for audit purposes.

Answer: A

Explanation:
When implementing Data Cloud, the consultant should adhere to ethical practices regarding customer data, particularly by carefully considering the collection and use of sensitive data such as age, gender, or ethnicity . Here's why:
Understanding Ethical Considerations
Collecting and using customer data comes with significant ethical responsibilities, especially when dealing with sensitive information.
The consultant must ensure compliance with privacy regulations (e.g., GDPR, CCPA) and uphold ethical standards to protect customer trust.
Why Carefully Consider Sensitive Data?
Privacy and Trust :
Collecting sensitive data (e.g., age, gender, ethnicity) can raise privacy concerns and erode customer trust if not handled appropriately.
Customers are increasingly aware of their data rights and expect transparency and accountability.
Regulatory Compliance :
Regulations like GDPR and CCPA impose strict requirements on the collection, storage, and use of sensitive data.
Careful consideration ensures compliance and avoids potential legal issues.
Other Options Are Less Suitable :
A . Allow senior leaders in the firm to access customer data for audit purposes : While audits are important, unrestricted access to sensitive data is unethical and violates privacy principles.
B . Collect and use all of the data to create more personalized experiences : Collecting all data without regard for sensitivity is unethical and risks violating privacy regulations.
C . Map sensitive data to the same DMO for ease of deletion : While mapping data for deletion is a good practice, it does not address the ethical considerations of collecting sensitive data in the first place.
Steps to Ensure Ethical Practices
Step 1: Evaluate Necessity
Assess whether sensitive data is truly necessary for achieving business objectives.
Step 2: Obtain Explicit Consent
If sensitive data is required, obtain explicit consent from customers and provide clear explanations of how the data will be used.
Step 3: Minimize Data Collection
Limit the collection of sensitive data to only what is essential and anonymize or pseudonymize data where possible.
Step 4: Implement Security Measures
Use encryption, access controls, and other security measures to protect sensitive data.
Conclusion
The consultant should carefully consider asking for sensitive data such as age, gender, or ethnicity to uphold ethical standards, maintain customer trust, and ensure regulatory compliance.

NEW QUESTION # 22
What is a typical use case for Salesforce Data Cloud?

A. Storing CRM data on promises
B. Sending personalized emails at scale
C. Data synchronization across the Salesforce ecosystem
D. Data harmonization across multiple platforms

Answer: D

NEW QUESTION # 23
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