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Salesforce MKT-101 exam is designed for professionals who want to build and analyze customer journeys using Marketing Cloud. Marketing Cloud is a powerful platform that allows businesses to create and manage personalized customer experiences across multiple channels. MKT-101 Exam covers a wide range of topics, including building customer journeys, creating email campaigns, managing data, and analyzing results.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q89-Q94):

NEW QUESTION # 89
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A. Get existing records updated with new Keys sourced from Sales Cloud instance.
B. Identify what key the customer wants and have the MC Contact model control it.
C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
D. Purge the current records and carry on with new keys sourced from Sales Cloud.

Answer: A,B

NEW QUESTION # 90
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

A. Import Mobile Contacts and Outbound Send
B. Refresh Mobile Filtered List and Outbound Send
C. Refresh Mobile Filtered List and Send SMS
D. Import Mobile Contacts and Send SMS

Answer: C

NEW QUESTION # 91
A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?

A. Total opens includes every time the email was displayed with images.
B. Total opens may not include email clients that render email with images off.
C. Total opens indicates how many subscribers opened the email.
D. Total opens w a great indicator of campaign success.

Answer: A

NEW QUESTION # 92
EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)

A. HTML Paste template with Content Boxes
B. Standard Template with Content boxes
C. Mobile Design template
D. HTML Paste
E. Mobile Design Template with Content Boxes

Answer: A,B

NEW QUESTION # 93
What is a function of the Content Detective tool?

A. It helps track customer traffic generated by content areas within a email
B. It helps identify spam triggers in email content and subject lines
C. It helps display content in a content box
D. It helps guarantee placement of emails into the inbox

Answer: B

NEW QUESTION # 94
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